Real estate representation
Dylan Holston
South Bay Los Angeles County Coldwell Banker Realty
“I’ll tell you the truth about a house even when it costs me a deal.”
Dylan Holston — How I work
Sheet 02 The Territory
Fifteen communities. One coastline.
Coastal lifestyle, school districts, and commute lines shape demand differently on every block here. The right list price in one neighborhood can be the wrong one a mile away. Reading those differences is the job. Scroll to see the communities I serve.
Santa Monica Bay to San Pedro Bay. Fifteen communities, one coastline.
El Segundo, Manhattan, Hermosa, Redondo. The Strand, the piers, the school districts: demand shifts block by block.
The Palos Verdes Peninsula: four cities on 16,000 elevated acres above the bay.
San Pedro to Long Beach: America’s Port on one side, the urban waterfront on the other.
Hawthorne, Lawndale, Gardena, Inglewood. And Los Angeles itself, when the move calls for it.
Index of communities · 01–15 on the map
- 01El SegundoAerospace capital
- 02Manhattan BeachPearl of the South Bay
- 03Hermosa Beach1.4 sq mi of shoreline
- 04Redondo BeachEst. 1892, the old port
- 05Palos Verdes Peninsula“The hill” · four cities
- 06TorranceOlmsted’s garden city
- 07LawndaleCenter of the Bay
- 08HawthorneHub of the South Bay
- 09InglewoodSports capital
- 10GardenaAll-America City
- 11LomitaThe friendly city
- 12CarsonFamily suburb
- 13San PedroAmerica’s port
- 14Long BeachUrban waterfront
- 15Los AngelesWhen the move calls for it
Sheet 03 The Agent
About Dylan.
“My job is simple: honest counsel, a written plan, and advice measured against your net, not my commission.”
Local roots
Whether you’re selling a house you’ve owned for years or buying your first one, it helps to know the neighborhoods. Eight-plus years in the South Bay is lived-in knowledge, the kind you can’t research from a desk.
The homework, done first
I did the homework before asking for anyone’s trust: a Certificate of Achievement with Honors in Real Estate from El Camino College. The rest is in the table below. Check every line.
- Brokerage
- Coldwell Banker Realty
- Office
- 451 Manhattan Beach Blvd #D220, Manhattan Beach, CA 90266
- License
- CA DRE #02250215
- Member
- REALTOR®, South Bay Association of REALTORS®
- Practicing
- Real estate agent since April 2025
- Experience model
- Listings co-listed with a veteran agent · Sheet 04
- Certificate
- El Camino College, Real Estate, with Honors, 2021
- Degree
- American Jewish University, B.A. Business, 2016
- Lives in
- Gardena, CA · 8+ years in the South Bay
Sheet 04 The Fit
Who I’m for. And who I’m not.
Good representation starts with an honest match. Read both columns before you call a South Bay agent.
A good fit · You want
- The plan before the pitchStrategy in writing before you commit to anything.
- Evidence for every numberPricing built on what actually closed, not what sounds good in a living room.
- An agent with room for youOne priority instead of a full book, with a veteran agent co-listed on my listings.
- The truth at full priceIncluding “this house isn’t worth it” and “wait a season.”
Not a good fit · You want
- To skip the plan and “just list it”I don’t take listings without a pricing plan. A sign in the yard isn’t a strategy.
- A disclosure shaded, a truth softenedAn agent who tells you only what you want to hear. Not me, at any price.
- Hype instead of strategyIf “stunning” in the listing copy matters more than the number on the closing statement, we’ll frustrate each other.
- The biggest name on the signRather than the most attention on your file.
You lose nothing on experience. My standing practice is to co-list every listing with a veteran agent, and every buyer offer gets veteran eyes before you sign. What you gain is an agent with one priority: you.
And if the right answer is a different agent, I’ll tell you that too.
You pay one fee, agreed in writing. I’m your day-to-day contact; the veteran reviews pricing, contracts, and every offer.
Sheet 05 General Notes
Three commitments you can hold me to.
Your goals, first.
The plan gets built around you, not pulled from a template.
- Shaped to you: the first conversation is about your goals, timeline, and risk tolerance, not my pitch.
- Options, not pressure: trade-offs in plain English. The decisions stay yours.
- Your pace: moving in 60 days or two years from now, the plan starts where you are.
You’ll never wonder what’s next.
Most of the stress in a sale or purchase isn’t the market. It’s not knowing what’s happening.
- Hear from me first: updates before you have to ask.
- See every deadline coming: inspections, appraisal, contingencies, escrow, all tracked.
- Never chase your own agent: calls and texts answered, no loose ends.
A vetted process behind every deal.
You hire one agent. You get a bench I’ve already vetted.
- Vetted professionals: lenders, inspectors, contractors, and attorneys, ready when needed.
- One point of contact: I run pricing, contracts, and negotiation, start to finish.
- A resource after closing: the network stays open to you long after the keys change hands.
“Some houses aren’t worth your money, and I’ll say so. If the right move is to wait a season or pass entirely, that’s the advice you’ll get, anchored to your long-term goals, not the next commission.”
Sheet 06 The Process
A written plan, in five phases.
South Bay buyers and sellers each get a defined five-step plan, published here, so you know what happens before it happens.
Accurate pricing from day one
A detailed comparative market analysis built on three data layers:
- Real-time sales: what similar homes actually closed at in the last 30–90 days.
- Active inventory: what your home competes against the day it lists.
- Neighborhood trends: where prices and days-on-market are heading, not just where they’ve been.
The goal: a launch price that generates strong interest from day one, without leaving money on the table.
Marketing that sets your home apart
Full-spectrum exposure, not the bare minimum:
- Professional photography and listing copy written around what actually drives offers.
- Maximum reach: MLS, Zillow, Redfin, Realtor.com, and the major aggregators.
- Targeted campaigns and direct outreach: agent-to-agent and database-to-database, the day you list.
Strategic positioning & preparation
See your home the way a buyer will, then make the small, high-return moves that lift the final price: staging recommendations, a prioritized prep punch list, and timing set to the market cycle. The goal isn’t to compete. It’s to be the home buyers remember and chase.
Negotiation & transaction management
When offers come in, every term gets weighed, not just the price:
- Net proceeds: what actually lands in your account at close.
- Contingencies, timelines, and financing strength: the levers that decide deal certainty.
- Disclosures done right: TDS, SPQ, and natural-hazard reports prepared early and reviewed together, the paperwork that protects you after closing.
- Escrow, managed: inspections, appraisals, and deadlines, so you’re never caught off guard.
A seamless close
Weekly check-ins plus immediate calls on anything urgent; vendors, paperwork, and timelines coordinated behind the scenes; a clean, on-time close. Selling your home should feel orderly and informed, not chaotic. That’s the experience I’m here to deliver.
Understanding your goals
A one-on-one conversation to clarify what matters most: location, budget and financing readiness, lifestyle, long-term plans, timeline. No generic approach: your search is built around your priorities, not mine.
First-time buyers get every step explained in plain English. And before we tour a single home, California requires a written buyer representation agreement; I’ll walk you through it line by line first, including what I’m paid, by whom, and that it’s negotiable. The consultation itself requires nothing signed.
Live market access
Real-time listings pulled directly from the local MLS, the same feed agents use, so you see matching homes the moment they hit the market. In a tight South Bay market, those hours often decide the outcome.
Strategic offer preparation
Your offer gets built on three inputs:
- Comparable sales: what similar homes actually closed at.
- Current conditions: inventory, demand, and pricing momentum.
- Property specifics: condition, view, lot, and any disclosure flags.
Then I handle the paperwork and negotiations to position you as strongly as possible, without overpaying: every term weighed against your cash to close, the number that actually matters.
Escrow management & safeguards
Once your offer is accepted, escrow opens: the neutral holding period between accepted offer and keys. I run point so nothing slips:
- Inspections: scheduled, attended, and reviewed with you.
- Appraisal: managed end-to-end, with a plan if it comes in low.
- Contingency timelines, your contractual exit ramps: tracked daily, so deadlines never sneak up on you.
Closing & beyond
At the close of escrow, I walk you through the final paperwork and hand you the keys. The support doesn’t end there. I’m your long-term resource for vendor referrals, market questions, refinancing timing, and your next move, whenever it comes.
Condensed from the written plans. The full step-by-step process is walked through, in order, at the first consultation.
Sheet 07 Schedule of Consultations
Start with fifteen minutes.
Phone consultation
Quick questions, fast answers. No pitch, no pressure. The easiest first step.
Video consultation
A deeper dive into your goals, timeline, and what the market looks like where you are.
Home value & sale strategy presentation
A full market analysis, pricing strategy, and launch plan for your home.
Buying? The same 90 minutes becomes a buyer strategy session: financing readiness, target areas, and the plan to win an offer.
Sheet 08 The Record
Verify everything.
Don’t take a website’s word for it, mine included. The license, the brokerage, and the profiles are all public.
What you’ll find: a current license, a real office, and profiles that are new; no purchased reviews. Ask me anything the record doesn’t answer yet.